July 2010

Atads offers Bluetooth marketing across the network

Atads begins rolling out Bluetooth!

Using Bluetooth technology, we can now send customers a variety of digital content directly to their mobile phones. Known as proximity marketing, our consumers can choose to download content to their mobiles when they are within range (10cm to 40m) of our Bluetooth signal.

It’s free to receive content via Bluetooth so there won’t be any unexpected charges unlike many other premium mobile services. This is a truly unique and innovative way to engage and interact with your customers.

A variety of content can be sent via Bluetooth including

• E–business cards
• Event reminders
• Vouchers
• Images
• Video Clips
• Sound Files
• Games
• Java Applications

Call us today and find out how you can "Bring Your Business To Life" with Bluetooth.

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July 2010

Rundle Mall Super Screen shows the World Cup — LIVE!

With the addition of audio to the Super Screen, Rundle Mall came alive during the recent World Cup. All games involving Australia were shown live, and despite the fact that this meant kick–off was at 4.00am on cold winter mornings, the support was huge!

Agreements reached with Adelaide City Council and Rundle Mall Management on the use of audio mean we can now broadcast upcoming events like the AFL Grand Final and the Melbourne Cup.

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April 2010

Atads Tips - Bring Your Business to Life by developing a Core Marketing Message

Central to effectively marketing your business is a message that speaks powerfully to the needs of your prospective clients. This message becomes the foundation of all your marketing and can be developed by first answering the following questions.

1. Target Market: What clients do you serve? Give a detailed profile of your ideal client or customer including demographics (basic facts such as industry, geography, etc.) and psychographics (values, character, and interests).
2. Problem: What problem, issue, pain, predicament or challenges are your clients facing that would make them seek assistance from you?
3. Solution: What results do you produce when working with clients? How do your products and/or services solve people’s problems? Or in other words, after being introduced to your product or service how can they expect their condition will improve? (Before: struggling to do X – After: successful in doing X)
4. Proof: What do you have that is tangible and can prove you can in fact deliver that solution? Do you have references, testimonials, before and after shots and case studies that make a strong case for your results?
5. Differentiation: What are your points of difference and what makes you stand apart from your competitors? What makes you unique, special, and memorable? What is it about your business that offers a true advantage to your clients?

Decide What It Is That You Want From Your Marketing Promotions!

Now write it down. Is it to get an order? To get people to call you? To make an appointment? To get people to come into your business? Whatever it is, write it down and remember . . . only ever “sell” one thing at a time.

If all you want is to get an appointment or to get the person to come in, then don’t try to sell the product or service at the same time. It’ll only confuse the potential customer.

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