August 2008

Fasta Pasta Rollout Begins

Atads has commenced rollout of its Dynamic Digital Signage network across the Fasta Pasta chain of family restaurants. Based in Adelaide, Fasta Pasta has 15 stores locally and a further 25 stores in other states. The South Australian stores will become part of the network progressively over the next few weeks as large format plasma screens are installed providing both information and entertainment to patrons.

The screens will enable store owners to display menu items and specials etc is a very visual
format – “The high-definition plasma screens make the food look bigger and better than life”,
said a franchisee. “The visual appeal is absolutely stunning. You can see the impact on customers right away.”

The rest of the space on the screens will be sold to complementary, non-competitive third party businesses, many of them local, who want to get their messages in front of the many thousands of people passing through the Fasta Pasta chain every week. Sale of this space will also provide passive income streams to the store owners.

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August 2008

ETSA Park Joins Atads Digital Signage Network

ETSA Park, home of Netball SA, is the latest venue to join the Atads Dynamic Digital Signage Network. Installation of 42” and 50” plasma screens throughout the busy concourse area is
designed to enhance the experience of players and patrons, both young and old, who frequently visit the centre.

With 26,000 members and an average of 8,000 people using the Park each week (not including the crowds that flock to the home games) the centre provides a huge viewer base for local and national businesses looking to market their products and services to a predominantly female audience.
In addition to information and marketing, the screens also fulfill another important need – during “away games” Netball SA can broadcast coverage to a significant number of local supporters who gather at the centre. 

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July 2008

Adam Internet Technology Show

We are in booth T75 at the Adam Internet Technology Show which is being held in Ridley Pavilion, Adelaide Showground. We will have a very impressive NEC 57” being controlled by a media player so feel free to drop past and meet the crew.