While Free-to-Air television has been the dominant mass communication medium for many decades, this is rapidly changing. Marketing and media buyers are turning to alternative media (specifically internet and mobile channels) and the traditional agencies are starting to explore how they will fit into the new market.

While many providers have jumped into, and are exploring, the internet and mobile channels, one segment that is still emerging and has relatively few players is that of captive audience networks, or digital signage networks.

Digital signage networks are just one form of ‘Out Of Home’ advertising - billboards, bus shelters and cinema advertising are others. From an advertiser’s perspective, digital signage allows customers to view advertising content at the very point and time at which they make their purchasing decisions. Consequently we create the opportunity to significantly influence those decisions.

While the distribution and display technologies are new and still emerging, a major benefit of digital signage is that the content production can utilise existing, traditional models i.e. standard TV commercial and print production provide content that can be eminently suitable as a starting point for digital signage advertising.

The distribution network developed by atads allows content to be scheduled to play on any one or more of an unlimited number of screens at any location around the world at any given time. The content can be controlled down to a single screen in a supermarket having its own ad appear at a pre-determined time right through to having a public service announcement appear on every screen in every shopping mall and business around the world all at exactly the same time.

Quite simply, atads can produce superior, more effective results, dollar for dollar, than Free-to-Air and PayTV.

Download a flyer about the atads dynamic digital signage network.